Casino Marketplace System

Don’t take a gamble on the most important system in the casino.

• Casino Marketplace User Guide
• Casino Marketplace System

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Boost Player Loyalty Through Customer-Relationship Marketing CMP' s player-tracking system helps you manage and evaluate the database of players in your casino. This player-tracking system allows casinos of all sizes to gather, track, and report mission-critical data. Best of all, with the user-friendly interface, it`s easy to learn and use. Welcome to pocket comics™, a world of stories packed into the palm of your hands. We are home to a curated gallery of webcomics created by top storytellers from around the world. Whether your cup of tea is indulging in heart touching narratives or enjoying action packed adventures, we have something for everyone. Our library covers all genres - drama, romance, fantasy, sci-fi, mystery, BL/GL. A player tracking system allows the casino to track how much the customer is betting and enables the operator to separate their customers into different segments and target them accordingly. The more valuable a customer, the more benefits they qualify for.

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Casino Marketplace User Guide

Your Challenge

• Casino Management Systems (CMS) have become more than just slot management, but the market remains dominated by a handful of vendors.
• While many smaller, independent vendors have developed scaled-down CMS products, established vendors have maintained a stranglehold in North American casinos with full-function solutions.

Our Advice

Critical Insight

• The CMS should be your single version of the truth for all customer data, whether customers are playing in your brick-and-mortar, booking a room in the hotel from a mobile app, or playing online from their home. Integrate these systems now so you don’t have to reconcile data later.
• Online gaming regulations are fast approaching (or have already arrived in some states). Now is the time to decide if your existing CMS partner can accommodate this new wave – if it cannot, find someone who can and start building the necessary integrations before it’s too late.

Impact and Result

• Shortlist top CMS vendors and their products based on requirements for trends such as mobile, bonusing, and server-based gaming.
• Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major CMS vendors, and then create a shortlist of the most appropriate vendors.

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Search Code: 55348
Published: June 20, 2012
Last Revised: July 14, 2015

LONDON--(BUSINESS WIRE)--Gambling is one of the significant sources of revenue in the US because due to the high taxes attached to it in the country. This revenue is invested in public as well as private sectors that help in creating employment opportunities in the region. This is encouraging the government to legalize various forms of gambling that includes casino gaming. Thus, the easing of government regulations is expected to stimulate growth in the US casino gaming market during the forecast period. Furthermore, this industry research report also presents a competitive analysis of the market by platform (online and traditional), by type (commercial, tribal, limited stakes, and iGaming), and by game type (poker, blackjack, slot machines, roulette, and others).

Competitive vendor landscape

The casino gaming market in the US is highly competitive with major vendors such as Boyd Gaming, Caesars Entertainment, INTRALOT, Las Vegas Sands, MGM Resorts, Penn National Gaming, and Wynn Resorts competing based on price, quality, and market presence.

Casino Marketplace System

“The reconfigurable electronic gaming machines are gaining immense popularity owing to their benefits, such as easy to update, upgrade, and user-friendly. Unlike the conventional type of machines, electronic gaming machines can be reused, which reduces the inventory cost for vendors. Thus, the increasing popularity of reconfigurable electronic gaming machines will fuel the market growth during the next five years,” says a senior analyst at Technavio.

Top five US casino gaming market vendors

Boyd Gaming

Boyd Gaming has operations in about 25 gaming entertainment properties located in Nevada and several other US states. Besides Nevada, the company has casinos in Illinois, Kansas, Indiana, Iowa, Mississippi, and Louisiana, among others. Boyd Gaming operates three main segments Midwest and South, Downtown Las Vegas, and Las Vegas Locals.

Caesars Entertainment

Caesars Entertainment owns and operates almost 50 casinos, majorly in the US under brand names that include Caesars, Harrah's, and Horseshoe. Its major properties include Horseshoe, Harrah's, Rio casinos, Caesars Palace, Planet Hollywood on the Vegas Strip, and Paris Las Vegas. The company’s operations comprise hotels, riverboat casinos, and gaming establishments.

INTRALOT

INTRALOT is an entertainment corporation that owns and operates gambling, lottery, and betting businesses. INTRALOT is a supplier of innovative game content, integrated gaming, interactive gaming services, racing management, sports betting, and transaction processing systems. It offers 400 types of games and has a presence in 57 jurisdictions in all five continents.

Las Vegas Sands

Las Vegas Sands owns and operates integrated resorts that feature celebrity chef restaurants, convention, and exhibition facilities, entertainment and retail centers, premium accommodation, gaming facilities, and other amenities. It generates revenue from gaming facilities, food and beverage services, and retail.

MGM Resorts

MGM Resorts International owns and operates integrated hotels, casinos and entertainment resorts in the United States and Macau. The company operates through three segments: MGM China, Las Vegas Strip Resorts, and Regional Operations. Its casino resorts offer convention, hotel, gaming, dining, entertainment, retail, and other resort amenities. The company’s casino operations include table games and race, slots and sports book wagering.

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• Global Casino Gaming Equipment Market 2017-2021 - The market research study identifies, Aristocrat Leisure, Novomatic, Galaxy Entertainment, GTECH, and Scientific Games as the leading players in the global casino gaming equipment market.

• Global Casino Gaming Market 2017-2021 - The market research study identifies Caesars Entertainment, Galaxy Entertainment, Las Vegas Sands, MGM Resorts, and SJM Holdings as the leading players in the global casino gaming market.

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